Web Design, Web Development and SEO Services
RESPONSIVE BROCHURE AND E-COMMERCE SITES
About
About Pixel Web Design
Pixel Web is a Tipperary based web design company, who deliver web solutions that support & enhance your business goals while reflecting your brand. We create websites for clients from all over Ireland.
As all our designs are responsive, which means that they provide an excellent user experience when viewed on a large screen, a tablet or a smartphone, therefore you can be confident that you will get a modern site.
The web pages are built with on page SEO in mind, and we also can make links to the pages, from authority sites with relevant content, to help them rank high on Google and other search engines.
If you have any questions, contact me at michael@pixelweb.ie or call 087 6483157
About Me
My name is Michael Collins, and my goal is to design and build websites that function correctly and increase revenue to the client.
I have a degree in Information Technology and a Masters in Internet Systems, both from Dublin City University. I also have qualifications in Electronic Engineering, Cisco, Pneumatic and Hydraulics.
I have been in business with professional design and development of websites, Search Engine Optimisation and Online Marketing in Ireland since 2003.
I offer a broad range of services to help you reach your goals in your business venture. I live near Nenagh, Co. Tipperary in Ireland and my aim is to give you the full service you need for your business.
What I Do
I have designed and built websites with HTML, Drupal and Joomla in the past, but now I design exclusively with WordPress, as it is a user-friendly CMS used by 60 million websites worldwide.
As all my web designs are responsive, which means that they provide an excellent user experience when viewed on a large screen, a tablet or a smartphone, therefore you can be confident that you will get a modern design.
The web pages are built with on page SEO in mind, and I also can make links to the pages, from authority sites with relevant content, to help them rank high on Google and other search engines.
Website Design
Site Design
I design and build websites that work.
Web design has changed over the years, and as your site is a reflection of your business, you need to have a modern website which will give your clients confidence in your business.
We build websites using WordPress CMS as WordPress is the market leader in content management systems, is easy to configure for SEO and is responsive for mobile-friendly sites. We are located near Nenagh, and most of our clients are from Tipperary and Limerick. We also have clients from Dublin, Cork and Antrim, some of which we have only communicated with through Skype and email. If it is possible, We try to meet clients in person, as we think this is the best way to understand what the customer needs from their website.
If you have any questions, contact me at michael@pixelweb.ie or call 087 6483157
Design Process
Using WordPress I create beautiful, responsive and functional online presences. Web design companies, agencies and freelancers build their reputations on providing excellent service, while exceeding client expectations.
- Every project that I take on is with attention to detail and a sense of pride in the completed work.
- I work quickly and are always available for communication.
- I meet with clients at my office in Tipperary or in their place of business.
- I can additionally talk on Skype if the clients are elsewhere in Ireland or the world.
- I usually build a sample front page on a domain which I own, so that the client can see if they want to hire me.
- I can build a wire-frame of the proposed website for clients who require this.
- I deliver projects on time and on a budget.
- I provide training on how to use the website.
- I provide support for the site for six months, at no additional cost.
Site Redesign
Many customers require a web redesign. They are happy with their contents but the look and functionality of their site is not adequate. I can redesign a website from a PhotoShop PSD file, which the client has purchased. I can also do a complete redesign for the customer.
A lot of older sites are not responsive. Unresponsiveness means that they do not function well on smartphones or tablets (not mobile friendly). Every website that I build or redesign will be responsive, mobile friendly and I optimise for search engines and load speed.
I usually start with the client’s logo and branding, to get an idea of the colours, fonts and images that will work well on their website.
The typography of the site is also significant, as the fonts and text sizes are essential elements to convey a company’s message.
Each web page should be optimised for one or two keywords and have a strong call to action.
Responsive Design
You need your website to be workable on all devices and all browsers. By using a responsive site design, the end user experiences a better result. Google reports that 61% of visitors will leave a website if they are not able to view it on a mobile device. Consequently, Google states that it considers a responsive web design to be the best solution.
With a responsive design, the same content is available to all users. The content stacks differently on different devices and screens. Responsive design works by using mobile CSS and media queries. These detect the screen size by preset break points and displays content accordingly.
Google estimates that viewers will leave a website if the website is slow to load. It seems that the crucial time is two seconds for a mobile device and 4 seconds for a desktop. As a result, Site speed is a key consideration, when considering the site design.
Web Development
Website Development
Web Development is the practical side of web creation. A WordPress web developer builds the back office and front office components of the website using WordPress core, Html, CSS, PHP, JavaScript.
He or she will also choose the plugins for functionality and compatibility. Some server side technologies are vital in the functionality of websites, such as MySQL databases and CRON jobs.
Web development is the nuts and bolts side of the business. The designer has a vision of how the site will look, and the developer will make the pieces fit together and function.
If you have any questions, contact me at michael@pixelweb.ie or call 087 6483157
WordPress
"WordPress (WordPress.org) is a content management system (CMS) based on PHP and MySQL that is usually used with the MySQL database servers. Features include a plugin architecture and a template system, referred to inside WordPress as Themes..." Wikipedia
For the website to be successful, it needs to be not only professionally and aesthetically designed, but also flexible, scalable, robust and secure.
This is why I use WordPress as my CMS of choice. Over 77 million websites around the world use WordPress, which is over 26% worldwide.
WordPress is an open source platform which designers love because it boasts a huge amount of resources, themes and plug-ins, which provide style and functionality at an affordable price. There are also premium themes and plug-ins available for specific needs.
As these resources are available to everyone, one might think that a website will not be unique. This, however, is not the case has a professional web designer will be able to produce a totally unique website either by using existing themes of creating one from scratch.
Examples of WordPress plug-ins include social media sharing, slideshows, SEO, galleries and hundreds of others.
Website Developer
A web developer is responsible for designing, coding and modifying websites, from the layout to the functionality with reference to the specific client's requirements. The end goal is to create a visually appealing site that feature user-friendly design and clear navigation.
- As a web developer, I have a 1 to 1 consultation for every customer to collect all requirements.
- I develop the website based on the final agreed and wire framing.
- I develop the website on a test server allowing the client access to view and test.
- I work with the client to ensure the site is as required down to the finest detail.
- On approval we upload your website your domain and hosting.
- I provide full training on how to use your website.
ECommerce Development
E-commerce is the selling products and services online.
The advantages of e-commerce are:
- Low overheads compared to running a bricks and mortar store.
- Online stores can be open 24 hours a day, 365 is the year, and customers can buy or browse from different countries and different types time zones.
- E-commerce stores can be as simple as selling one product or service or an extensive catalogue of goods.
- Customers can buy online with your credit cards safely and securely.
There are many WordPress plug-ins which help make e-commerce store a possibility. WooCommerce and MarketPress are just two of the e-commerce plug-ins which I have used. Customers can pay securely through PayPal or pay by credit card through Stripe.
SEO Services
SEO
SEO or search engine optimisation is vital for your business. For a website to be successful on the Internet you need people to be able to find it. Pixelweb Design have a track record of getting companies to no.1 rankings in search engines like Google. This is worth millions of Euros to companies across many different sectors. I have a passion for beating the opposition, and will always go the extra mile for our clients. Top search rankings for our clients reflect well on our business - your success ensures my success.
SEO is a long term marketing plan and it involves many different services. These SEO services are not complex and SEO as a science is certainly not rocket science. However, there is no substitute for experience in this industry. At Pixel Web Design, I have this experience to know what works and what does not work. You can sit back, relax and let me take care of it all or learn from me, and gain the ability to do things for yourself. The choice is yours!
michael@pixelweb.ie or call 087 6483157
Strategy
It is important to look at the big picture when it comes to your website. Who is your target market? Where do they live? What are you selling? How are you selling it? What domain name should I choose? How much should I invest in SEO? These are some of the many questions that need to be answered in the initial SEO Strategy phase. It is very important not to rush into things. A carefully strategy needs to be planned.
I will analyse your website or idea for a website and formulate the correct plan of action. This plan will be tailored to suit both your short term and long term needs. If your top-level strategy is flawed then this will have major impacts on your success as an online business.
Keyword Research
Keyword research is vital in driving large amounts of relevant traffic to your website via search engines. People search for products and services by typing keywords and phrases into search engines. Your business needs to know what these keywords are and target each one of them.
I try and identify every keyword and keyphrase that has the potential to drive quality / high conversion traffic to your website. I then target these keywords through optimising web pages on your website for those terms. This sounds easy, and it is, but it is vitally important that you get it right. If you are targeting the wrong words then you will bring poor quality traffic to your site.
Pixel Web Design Keywords Research include:
- Analysis of client's website.
- Analysis of client's analytics packages or web logs.
- Analysis of client's current or previous PPC campaigns.
- Analysis of competitor's websites.
- Keyword research tools.
- Examining possible synonyms, spelling mistakes, split words, hyphenated words etc.
Optimisation
Optimisation is a process whereby I make your website more relevant to search engines for your target keywords. Both the code and the content of websites needs to be optimised. When Google spiders visit your site they are looking for information that will help them decide what your web page is about. Therefore, it is the job of optimisation to tell these spiders what this page is about and what words you are targeting. By carefully placing your keywords in strategic places in both the content and code of your website, I can enable your website to rank highly in the search results.
Some of the key areas of your website that need to be altered in this phase are.
Changes to Content
- Content body
- Headings
- Linking
- Domain names
- Bolded Keywords
- Content Freshness
Changes to Code
- Meta Details
- Navigation
- Alt tags
- Reducing code clutter
- Crawlability
- Site Hierarchy
I am technically qualified, which means that I know how to make the changes to your site. Results will be achieved quicker and it is easier for me to experiment with different optimisation techniques. This means you will save money and increase your profits.
Link Building
Links are probably the most important search engine ranking factors. Google tends to look at the Internet as one big popularity contest. The more friends or links you have the more popular your site appears to be. If your site is deemed popular by Google then this will be reflected in high search rankings.
Inbound links are links that point to your website from another website. Old websites can have 1000s of these links. This helps these websites to perform well in search results. Brand new websites have no inbound links. Therefore, they are not deemed popular by Google and it is hard to rank well. It is very important for sites with a low number of links to try and generate links. I employ a number of different tactics to try and increase your inbound link totals.
Link Building Tactics
Link Building Tactics- Quality Content Creation
- Directory Registrations
- Article Submissions
- Press Releases
- Blogging and Forums
- Social Bookmarking
It is not just the amount of links that is important; the quality, relevance and anchor text used in these links are also important ranking factors. Links also come and go as websites appear and disappear. Therefore, the amount of links to your site is in constant fluctuation. It is important that link building is a constant factor in your Internet Marketing plan.
Results Analysis
Not every SEO campaign will work as expected. Search engine positioning is not an exact science. Constant tweaks and changes will have to be made to campaigns to ensure optimum results. Therefore, it is vitally important that we track the SEO results and analyse them fully. Detailed reports and analysis are generally sent out to clients at the start of every month. However, if a client has specific reporting needs then we can also accommodate this request.
Results
The JumpStart SEO team look at 3 key metrics when analysing the success of an SEO campaign. These three metrics are:
Search Engine Rankings
At the start of your SEO marketing campaign we benchmark a selection of your current search rankings on a few different search engines. Each month we run a ranking report. This allows us to track the movement in rankings of your keyphrases.
Organic Traffic
SEO is concerned with organic traffic. This is the traffic sent to your site through non paid search listings. We benchmark your starting organic traffic figure and we try to improve on this. Each month we will send you a report detailing the changes in organic traffic.
Conversions
This is the most important metric to measure. We identify what your goals are e.g. selling a product, and each month we analyse the improvement in goal conversions for you.
Analysis
It is not enough just to make some SEO changes to your website and leave it like that. You need to analyse everything you do to ensure that it works. JumpStart’s SEO team insert tracking code into websites. This code will allow us to view very detailed reports of how your website is performing. Through analysis we are able to see:
- What keyphrases people used to find your website
- What pages people visited and which pages people left your site on
- What part of your checkout process people abandoned their shopping cart at
- Where in the world people were visiting your website from
- How many unique and returning visitors came to your site
- Exact transaction breakdowns
- Which medium e.g. search, direct, referral resulted in the most conversions.
Social Media
In the last 10 years there has been an explosion in the number of social media platforms available. Online companies need to be aware of the power of social media to increase brand awareness and drive sales. Viral marketing can often make or break companies online. Do you know what people are saying about your service online? No? Well you should.
I can help you develop your social media plan. This could involve creating Youtube accounts for your videos, creating a Twitter, Facebook or even a Instagram page. It could involve controlling what people are saying about you online. It could involve embracing blogs and industry specific forums. If you need to really connect with the Internet then I have the fresh ideas for you. We have grown up with web 2.0 and live it every day.
Best SEO Practices
There is very little point bringing huge amounts of traffic to a website if your website looks and functions terribly. People will not convert and they will leave your site very quickly. An SEO campaign works best when combined with a web design plan. You company needs an SEO friendly web design. The benefit of hiring me as your SEO specialist is that I provide a web design service as well. This allows me to quickly identify and solve problems with your website.
I can ensure that your website is:
- SEO friendly
- Set-up to drive conversions
- Free from coding errors and clutter
- Performing to its full capability, through a-b testing.
- Sticky (people stay on your site for a long time)
For new websites, it is vital that your website embraces SEO concepts from the beginning. I am fully aware of what it takes to make an SEO friendly web design. This will save you a lot of money. Web design is not just about making pretty websites. It is also about providing a solid foundation upon which you can build strong marketing campaigns in the future. What is the point of having the prettiest website if you cannot get people to visit it? My SEO and web design solutions will ensure that your website is found online.