A successful web design project depends on a good website design brief. The design brief should be well-crafted to make sure your project is a success.
A website brief can help you achieve those goals. If you have an idea of what the project will cover, you can stay on track and stick to your budget. It also provides a way to avoid scope creep, define timelines, access technical requirements and manage expectations.
If you’re a web professional or a design agency taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables and expected outcomes of the project.
What Is a Website Design Brief?
The website design process, requirements, and timelines are outlined in a website design brief. It’s purpose is to give both parties a clear understanding of what’s expected in terms of project workflows, deliverables, and post- launch services.
The brief gives clients and business owners an estimation of monetary expenses and timescales. Key requirements and deliverables were identified early on in the process.
Who should create a web design brief?
A website design brief is usually created by the business after they sign a website design contract. Identifying a few key pieces of information that can help your project stay on track and within budget is essential. They can be written by web professionals offering to build sites for new clients, although in these instances the resulting document is called a web design proposal. However, most of the work should be done with the client in mind.
Project management can use the brief to keep the work on track and manage expectations. It can help prevent scope creep, which is the unintentional expansion of a project’s scope and goals beyond what was originally agreed upon, and it can also help prevent scope creep.
If you don’t create a comprehensive web design proposal, you won’t cover all your bases.
How to Create a Website Brief
The brief for a web design needs to be clear and thorough. It’s important that you don’t leave any room for misinterpretation as this can lead to project revisions that take up more time and money.
So the web designer can create a sufficient final product, they need 10 important points. It’s important to cover all of them regardless of who is writing the brief.
1. Provide a Description of the Business/Company the Site Is for
A company profile or business overview is an important detail in your brief. It is important for the entire design team to become familiar with the brand and its values, mission, and vision in order to determine the direction and business goals of the project.
It is important to develop customer persona of the ideal customer the client wants to attract.
A list of core stakeholders should be included as well. It’s helpful for knowing who to contact for specific deliverables that may be required to move the project forward, as well as responding if any issues arise.
This can enable the design team to set an early foundation for expected changes, if you include any future growth plans.
2. Come Up With a Website/Project Overview
Define the scope of your project next. Everyone is fully aware of what is involved in making the final product a success, if there is extensive background on it. Some examples of the overview that will be contained.
Any additional assets, such as a logo, custom email address, or content are included in the expected deliverables.
- There are possibilities that may arise and how they will be addressed.
- There are some things that are not in the scope of the project.
- The amount of involvement the client is expecting in the design process.
Information on the tone of the site’s content will be included for both text and visuals.. You’ll want to give any specific items related to the client’s branding, as well as a list of any key functions the website needs.
3. Define the Project’s Goals
You want to find out the goals of the website if you have a clear idea of what the project involves. Ensuring that the design is effective, stays within scope, and focuses on what is most important to the client is what this will do.
The client might want their website to accomplish certain goals.
- Brand awareness should be elevated.
- Responsive and accessible websites viewable in all types of device are needed to improve online presence.
- Subscription and sales should be increased.
- It is possible to generate leads and inquires.
- You can become a source of key information by becoming a source of key information via a blog, documentation, or e- learning.
If there is an existing website it might be important to include a section about it. In order for the new design to improve upon the old one, you need to share what worked or didn’t.
Setting up some performance tracking might be necessary. For example, if you want to assess the success of your client’s marketing strategy, you can use a tool such as Google Analytics.
4. Identify the Site’s Target Audience
Identifying the ideal end-user is the next step. Firmographics, psychographics, and demographic gathering will be included. These might include age, gender, values, job title, media consumption habits, and other relevant details that may shed light on what might resonate the most with them.
A clear understanding of this information will allow you to design a site that is geared towards a certain group. You’ll need to note that if your client doesn’t have this information readily available, you might have to acquire it yourself. It’s possible to give you an opportunity to increase your research services.
Conclusion about web design briefs
An accurate web design brief will provide the client with an accurate quote, a realistic expectation of the web solution and costings in line with their project budget.
Pixelweb is a design company that provides web solutions and design services to small and medium sized companies in Ireland.