WordPress, the Ideal Platform for a Successful Website

WordPress, the ideal CMS

WordPress started out as a blogging system but has evolved into a full CMS, used by brochure sites, catalogue sites, e-commerce sites and large scale websites.

Over 74 billion sites or over 18% of all self-hosted sites use WordPress as their web platform of choice. WordPress uses a system where the theme or child theme, which the site owner can modify. There are free and premium templates available for people, who are happy to go that way. These models can be modified by an experienced developer, to get very close to what the client requires. I prefer to use a WordPress framework such as Genesis or Thesis, as I find it is more flexible, to achieve the required result.

There are over 49,000 WordPress plug-ins in its repository. These can be used to add functionality to a website. Standard plug-ins to use are Yoast for SEO, WordFence for security and a backup plug-in, such as Updraft Plus or BackUpBuddy.

Why I use WordPress!

  • WordPress was the largest market share CMS market, and as many users are already familiar with this content management system, it will reduce levels of training.
  • WordPress is open source, which means it can be self- hosted with no additional costs for downloading, installing or upgrading.
  • It is highly customisable, allowing designers and developers the flexibility to create and modify layouts and functionality.
  • It is search engine friendly out-of-the-box, and by installing the Yoast plug-in, it is even better.
  • There is a massive WordPress community who exchange ideas, provide support and make WordPress better for them to use.
  • Creating a responsive, mobile friendly website with WordPress is easy.
  • WordPress has been around for a long time and is now a mature CMS.

Building a Custom WordPress Website

I create the theme using Beaver themer and Beaver Builder and use the Pods plugin to achieve the custom post types. These tools result in customisation to the client’s specification and requirements.

I do not use standard or premium templates from template websites such as Theme Forest or Elegant Themes. These kinds of products have their uses, but can be difficult to customise and the code can be a bit bloated.

I use free and premium WordPress plugins to achieve the functionality, which the clients require.

Benefits of a custom built WordPress website
  • It will have a unique design which will stand out from everybody else’s site.
  • It will have been coded to perform well in search engines.
  • It will be adaptable and scalable so that you can easily extend it in the future, without much difficulty.
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